Friday, July 6, 2007

Director's Notes Act 3: Advertising

by Michael Litchfield

Once the sponsoring group is busy finding people to fill the various positions, and you have completed an estimate of the show’s budget, and the sponsoring group gives you the go-ahead, then you can begin to spread the news! Depending on where you’re from, the Liken series may or may not be known. If it’s not, it’s going to be important to INFORM people about what this is, both to get people excited about the project, but also so they have initiative and motivation to try-out for the audition process. You can put up pictures, post bulletins, and/or spread the news by word of mouth. Tell people about the production, and mention that auditions will be taking place in the near future (ball-park a certain month). The fact that this production will need individuals of all ages will be an asset when you’re getting people excited for this. So let it be known!!!!

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